Prime or Decorative Labels
From an industrial environment to a retail superstore, in all supply chains,
end user product packs carry some form of primary identity. Branding and shelf
appeal are clearly vital to product sales in Fast Moving Consumer Goods (FMCG)
markets; clear information must be provided for all users.
Labelling is now dominant in meeting these needs. Glue applied labels retain
a huge market share, with the introduction of “Roll Fed” and “Roll on Shrink”
labels classified into this category. Self-adhesive labels have enjoyed rapid
growth, with their convenience and extensive range of material specifications.
Catchpoint Labels offer the general advantages listed, and many refinements:
- The labels are always of a consistent size as the final shape is imposed by the label printer, not cut in the labelling machine as in Roll Fed applications. This is also a safety advantage.
- Clear adhesives are available to enhance decorative effects, the label can be totally fixed to the container surface.
- Front and back labelling is available with no change parts as compared to wet glue technology.
- Reverse printing with colours and text enhanced by the wide choice of clear film materials, brings added security, particularly in marking containers of aggressive products.
- Primary labelling is where maximum output speeds are required and the quality of label conversion paramount. Naturally the quality of Catchpoint label conversion has to be outstanding. However, eliminating the waste liner also eliminates associated web breaks from marginal die cutting quality. Some major FMCG packers do experience downtime of close to 5% caused by such factors.
- Silicone voids or “spotting” will always be exposed by the nature of conventional self-adhesive labelling. The separation beak stresses the liner, finding flaws that generate web breaks. Since the engineering in a Catchpoint applicator differs in detail, if not in function, this risk is greatly reduced.
- With a shaped Catchpoint label the packer has to dispose of a waste matrix, which is of a lower weight than the liner for the same shape produced from conventional self-adhesive laminates.
Over 100,000 tons of waste can be attributed to the production of self adhesive
labels in the UK alone.